Thursday, July 5, 2018
To go along with all of the World Cup fever, it looks like Cristiano Ronaldo might just be taking us home with him...
In what would be one of its biggest programming splashes yet, Facebook Watch is in talks with soccer superstar Cristiano Ronaldo for a reality series about his day-to-day life.
The planned 13-episode series would add to the sports lineup at Facebook Watch, which already distributes the basketball-themed Ball in the Family and Tom Brady close-up Tom vs. Time. While the social media giant has not disclosed viewership data, the strong promotional hooks and manageable production requirements of sports shows make them well-suited to a platform like Facebook.
In May, Watch boarded a scripted soccer drama with Ronaldo attached as an executive producer. That show comes with a series commitment and its other producers include the co-creators of Memphis Beat and former ABC programming chief Paul Lee’s independent studio, wiip.
I have no idea why anyone would watch this.
I stand corrected.