Thursday, May 12, 2011



It looks like virtual farmers will soon have more to tend to...

In an unlikely partnership, Zynga announced today that they have partnered with pop sensation Lady Gaga to promote her new album, "Born This Way."

How is this exactly going to work? Well, for one thing Farmville players will be treated to "a Gaga inspired farm in-game, which will showcase Lady Gaga's style and themes from the album and videos... think crystals, unicorns, sheep on motorcycles," Zynga said in the press release. Rewardville will offer ten virtual items across their games for players to obtain.

There's also a couple of contests for Gaga fans, sponsored by Zynga. Seven people a day who buy the Game Cards win a day "On the Set With Gaga" during the artist's next music video shoot, while those who play the special Gaga word of the day on Words With Friends will be entered to win tickets to a concert on Lady Gaga's next tour, plus a signed copy of "Born this Way." I've got to try to find someone I can trust to take care of my unicorns when I go out of town.

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