Friday, June 24, 2011
The fourth season of True Blood starts on Sunday and, although I'm no marketing expert, I think I've started to pick up on a very subtle, yet consistent, promotional theme over the past two seasons...
There is no actual blood used in their marketing photos.
I know it sounds like a madcap conclusion to draw, but I've done extensive research to prove my theory. Just bear with me...
Besides the latest Muscle and Fitness and Entertainment Weekly blood-free cover articles, look at these other recent examples...
The new GQ article...hemoglobin-free.
Muscle & Body magazine...bloodless.
Vanity Fair...not a wound in sight.
I really think I'm on to something here...it's the only consistent visual theme that I've noticed in every one one of these articles.
Perhaps they thought that having blood in the title and then blood on promotional materials may have been too obvious and, perhaps, off-putting to the viewing audience. So, they went in the complete opposite direction hoping that Joe-public wouldn't be on to their scheme.
HBO, you may not think we are sophisticated enough to notice these kinds of things...
But we do.
Speaking of noticing, one of my favorite blogs JoeMyGod, linked to my research today. I'm very honored and glad that countless others will now have access to this very important marketing and PR study. Thanks Joe!
Also...Towleroad posted Joe Manganiello's Werewolf Workout video from Details magazine...again, splatter-free.
My arduous research continues...