A full series of individual character posters for the upcoming Hobbit movies were released recently...
Very enjoyable.
Can't wait for these movies!
You can see the full set of all 17 character posters here.
Also, Air New Zealand has worked with Peter Jackson and created a fun Hobbit-themed pre-flight video for passengers (with some surprise character appearances).
It should help pull the focus from those passengers (like me) who tend to just flip through a magazine while the same old tired flight instructions are barked from the front of the plane.
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