Where wolf?

There, wolf.

The fourth season of True Blood starts on Sunday and, although I'm no marketing expert, I think I've started to pick up on a very subtle, yet consistent, promotional theme over the past two seasons...



There is no actual blood used in their marketing photos.



I know it sounds like a madcap conclusion to draw, but I've done extensive research to prove my theory. Just bear with me...

Besides the latest Muscle and Fitness and Entertainment Weekly blood-free cover articles, look at these other recent examples...



The new GQ article...hemoglobin-free.





Muscle & Body magazine...bloodless.





Vanity Fair...not a wound in sight.



Cosmopolitan magazine...zip.



Men's Fitness...plasma-free.



US Weekly...dry.



I really think I'm on to something here...it's the only consistent visual theme that I've noticed in every one one of these articles.

Perhaps they thought that having blood in the title and then blood on promotional materials may have been too obvious and, perhaps, off-putting to the viewing audience. So, they went in the complete opposite direction hoping that Joe-public wouldn't be on to their scheme.

HBO, you may not think we are sophisticated enough to notice these kinds of things...



But we do.

We notice.

Speaking of noticing, one of my favorite blogs JoeMyGod, linked to my research today. I'm very honored and glad that countless others will now have access to this very important marketing and PR study. Thanks Joe!

Also...Towleroad posted Joe Manganiello's Werewolf Workout video from Details magazine...again, splatter-free.



My arduous research continues...

Ye Gods!

In case you've missed their commercials every fifteen minutes on every channel for the past couple of weeks, the fat-free movie Immortals opens today.







If you're a fan of 300 and the Spartacus series as well as mythical, scantily clad Gods, dramatic comic book blood, and Ginsu slice and dice violence...there's a pretty good chance you're going to enjoy this too.

It features Henry Cavill (the new Superman, also immortal)...





Mickey Rourke and Stephen Dorff...





And Kellan Lutz (whose next Twilight film also opens next Friday)...





Kellan even sacrificed his shirt on the cover of the new Men's Fitness just to help promote this movie.



He's a trooper.

It looks like it's going to be a visual extravaganza with, if this clip is any indication, lots of graceful slow-motion carnage for every boy and girl in Whoville.



Ouch!

I'm in.

Gawker has a very funny review of the movie here.

Pump YOU up

Vin Diesel and his biceps grace the cover of the new Men's Fitness magazine this month.



I really could have used his help unloading my moving truck last year.

Boys to Men

Chris Colfer, from Glee, is featured in the new Rolling Stone article "Best Characters and Most Memorable Scene-stealers" arriving on newsstands today. Although he's technically a bit young to be sipping an Appletini in a leather bar, he's certainly not the first kid to try to shake things up a bit at the local watering hole.

I mean...Stewie Griffin is even younger.



The season finale of True Blood airs next Sunday, September 12th.





Hopefully the break will give cast members some time to hit the gym before they start filming season four. They obviously need it...



Rob Lowe appears on the cover of the new issue of Men's Fitness. I wonder if it'll sell as many copies as the issue featuring Kellan Twilight Saga Lutz did in July?



NCIS: Los Angeles has been renewed for another season.



I'm sure LL was cool J with that.



A new pic from the upcoming movie Thor has been released and finally shows Chris Hemsworth holding his mighty hammer. So to speak...

And finally, Cristiano Ronaldo is...



Well...nothing new on him other than he's still playing soccer and doing his best to keep fans happy.