Wednesday, January 18, 2012
Hide Your Children
It looks like Burger King may be delivering food soon....
Burger King, the No. 2 burger chain, has quietly begun testing home delivery of its burgers, fries and other sandwiches since fall at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that.
Should home delivery catch on for the burger giants — as it has for the pizza kingpins — it could be an industry changer. But it runs counter to long-held consumer perception that fast-food burgers and fries travel poorly — and don't warm up well in the microwave.
As long as that creepy guy in the King costume doesn't show up at the door with the food, I'm all for it.