Friday, April 17, 2009

The Beckhamnator

David Beckham has just finished shooting a print ad for the new Motorola Aura phone and I'm sure their marketing department is thrilled with the result. Because nothing conveys the message "good quality electronics" like a photo of a shirtless celebrity cyborg soccer player.

Beckham says he loves classic watches, "so a phone that exposes its mechanics while also being so stylish is really unique. Motorola always seem to come up with something different, a concept that no one else has, and they've certainly done that again with AURA."

I'm sure that Beckham's "exposed mechanics" will end up boosting Motorola's sales through the roof.

Here is the behind-the-scenes promo about the photo shoot...

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